A new guide from creative agency LO:LA explores why defining a brand's purpose must come before any marketing or creative execution, drawing on insights from Founder and CEO Nick Platt.
-- London : Los Angeles (LO:LA), a branding and creative agency headquartered in El Segundo, California, has released a new guide centered on an interview with Founder and CEO Nick Platt. In it, Platt outlines why businesses need to define their purpose before committing to any branding or marketing work, and explores the agency's "intention before attention" philosophy, the concept of "soulful" storytelling, and the idea of brands acting as guides rather than heroes in their customers' stories.
More details are available at https://thelolaagency.com/soulful-storytelling-nick-platt-on-bringing-meaning-back-to-marketing/
A recurring theme throughout the discussion is the challenge facing companies that are generating more content than ever while seeing diminishing returns. Platt said that rather than competing to be louder, businesses need to first clarify their intention, then build narratives designed to genuinely earn audience attention.
The interview also addresses the risks of moving into execution too early. Without a clearly established foundation, Platt said, logos, websites, and campaigns tend to develop independently rather than as a coherent system.
Platt also discusses LO:LA's "Brand in a Box" framework, which moves through four phases: immersive exploration, strategic storytelling, visual identity, and brand roll-out. He said the first stage focuses on why a company exists, the problem it addresses, and the value it creates, and that this foundation informs all the decisions that follow.
Another focus of the discussion is the relationship between the customer and the brand within a narrative. LO:LA presents the customer as the hero and the brand as a guide within the customer's journey. According to Platt, this shifts communication away from self-promotion and toward helping customers address their own goals, needs, and challenges.
Platt said the immersive exploration phase brings together company data, consumer research, cultural context, and internal values before any creative or technical decisions are made. These inputs then inform websites, campaigns, videos, and other digital executions, so each one reinforces the same underlying story.
The discussion also touches on how LO:LA's dual presence in El Segundo and London's Mayfair informs its approach. Platt said London contributes strategic rigor, craftsmanship, and cultural depth, while Los Angeles brings imagination, optimism, and an awareness of pop culture and emerging trends.
About LO:LA
Established in 2017, LO:LA works with B2C and B2B organizations from its offices in El Segundo and London's Mayfair. The agency was recognized with the Excellence in Agency Leadership 2025 badge by 50Pros.
For more information, visit https://thelolaagency.com/
Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com
Source: PressCable
Release ID: 89203314
If there are any errors, inconsistencies, or queries arising from the content contained within this press release that require attention or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our reliable team will be available to promptly respond within 8 hours, taking proactive measures to rectify any identified issues or providing guidance on the removal process. Ensuring accurate and dependable information is our top priority.
